A target audience is the specific group of consumers most likely to purchase your product or service and the primary group you intend to reach with your marketing campaigns. Instead of trying to appeal to everyone, businesses define a target audience to optimize marketing budgets, create personalized messaging, and maximize overall return on investment (ROI). Core Segmentation Categories
To build an accurate profile of your target audience, data is typically broken down into four distinct categories: How to Find Your Target Audience: 7 Strategies – AdRoll
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