Click-Through Rate (CTR) is a core digital marketing metric that measures the percentage of people who click on a link, advertisement, or search result after viewing it. It directly indicates how compelling, relevant, and engaging your digital content is to your audience. The Formula
CTR is calculated by dividing the total number of clicks by the total number of views (impressions), then multiplying by 100 to get a percentage:
CTR=(ClicksImpressions)×100CTR equals open paren the fraction with numerator Clicks and denominator Impressions end-fraction close paren cross 100
Example: If an advertisement is shown 1,000 times (impressions) and receives 50 clicks, the CTR is 5%. Why CTR Matters
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